Shopping your values: here’s what we mean by slow, ethical and eco-friendly fashion

Saatxa | Shopping your Values

Finding clothes that fit your style and your values can be tiring, to say the least. The market today is noisy, busy, and full of claims and terms that get tossed around, without much support for them.

If you ever felt overwhelmed by all this, you are not alone.

 We felt the same. After all, that’s why we started Saatxa, to have a place where we can trust what we buy. We are all about fashion that doesn’t sacrifice the planet nor harms anyone.

Thus, from the very beginning, we decided that the fashion you see on this platform must be:

  1. Slow fashion
  2. Ethical fashion
  3. Eco-friendly fashion

For us, these are not just nice-to-have features. They define the criteria by which we choose the brands we work with. Everything we do here comes from the values that the three terms hold.

It’s time to unpack these terms!


  1. Slow fashion:

The term slow fashion comes from the slow life movement, which includes slow food and slow travel. As the name says, slow fashion is the opposite of fast fashion, a dominant business model in the industry today. As such, slow fashion means designing, producing, and selling in smaller quantities and prioritising quality over quantity. But it is also a mindset that advocates for slowing down our fashion production and consumption. At its core, slow fashion means making and buying less but better.

Because the brands that embrace this model put quality high on their priority list, many will use natural fabrics and will make sure that their product lasts for a long time. This is why slow fashion often overlaps with a sustainable and eco-friendly fashion. In other words, it means producing clothes in a way that doesn’t compromise the planet as well as reduces waste. The clothes are often made ethically because the brands prefer high skilled makers and are ready to pay for it.


  1. Ethical fashion:

At the very basic, ethical fashion or clothing means that it is produced in fair and safe working conditions and that people who made the clothes get a fair pay for it. This may sound like a bare minimum of how the industry should work. Yet, the reality is that the fast fashion model is a system that forces millions of people to work in dangerous factories for pay that cannot cover the most basic needs. Clearly, this has a lifelong devastating impact on the garment worker’s mental and physical health. But it also deeply impacts the communities, perpetuating the poverty cycle. Ethical fashion eliminates such practices and aims to benefit everyone involved in the production of clothes.

In recent years, many argue that clothing cannot be truly ethical if not made in a sustainable way, which doesn’t harm the environment. The reason for this is that fashion, as a very resource-intensive industry, relies on extracting natural materials, emits tonnes of CO2, contributes to climate change, and pollutes the rivers and water systems around the world. Most often, the very people who make the clothes feel the growing negative environmental impacts of the fashion industry the most. Thus, an increasing number of brands that make ethical clothing consider their consequences on the planet and people at the same time.

  1. Eco-friendly fashion:

The third term we use can be a bit tricky. Why? Well, because you may see some brands bragging about how their products are ‘eco-friendly’ without being able to give any proof for their claims. We, on the other hand, insist on defining what we mean by this and when we use the term.

In essence, eco-friendly fashion and sustainable fashion have lots in common. Specifically, eco-friendly focuses on minimising the impact clothes have on the environment. There are many ways to do this. It includes using natural or organic fabrics, instead of materials such as polyester (which is plastic-based and harmful to make and dispose of). Often, eco-friendly clothes don’t use toxic chemicals or dyes that are dangerous for people and nature. Lastly, eco-friendly brands will try to avoid adding to the fashion waste problem, often designing their clothes so they last.


Clearly, the three terms we hold onto often overlap. Actually, all of the brands we feature on this platform tick more than one of the above, and we encourage them to strive for this. So, when you shop at our marketplace, you can be sure you are choosing a product that aligns with at least one of our values.

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