On this occasion we didn’t have the chance to have a chat with Sveta who is the founder of Save The Wave however to help us understand what this amazing brand is really about her team shared the following with us:
1.Tell us more about your background ( how/why did you end up building your brand).
Seven years ago I came to The Netherlands for my study and then worked in an advertising agency. Since I was a kid I always wanted to do something good for this planet and for people. The ocean always fascinated me. From one side, such a powerful and totally beyond our control. On the other side so vulnerable and not able to survive if we, people, wouldn't take action. That’s why I decided to create a brand that will stand for ocean protection. So that’s how Save The Wave was born.
2.Vision/Mission of the brand (maybe some challenges you had on your way).
The collection is ethically made from recycled fishing nets and industrial plastic, rescued from the ocean and regenerated into the sustainable fabric that can be turned into activewear and swimwear, that save the wave offers.
We focus on different missions:
- First, clean up the ocean and other landscapes from the garbage and protect the ocean inhabitants that are in danger because of the pollution. We joined the Econyl regenerated system which rescued ocean waste all over the world and transferred it to recycled nylon that we use for our products. This regenerated nylon can unleash endless possibilities for businesses and consumers to create new products, without using new resources.
- As well as being a solution to waste, ECONYL is also better when it comes to climate change. It reduces the global warming impact of nylon by up to 90% compared with the material from oil.
- Moreover, we use only environmentally-friendly packaging, which is biodegradable, so there is no extra waste. Our hangtags you can plant and watch it grow flowers.
We aim to influence people to make more sustainable choices, by providing evidence, what is the problem and what we can do about it. Eventually, we want to build a community of people who do care.
Moreover, recycled ocean waste doesn’t mean lower quality. Another way around. Products made from recycled nylon last 2 times longer than others made from usual nylon. There are much more advantages like the Highest possible UV Protection, resistance to external substances like sunscreen and oil, excellent muscular compression, aimed at decreasing the production of lactic acid, thus boosting a faster recovery.
The material is super soft with extra stretch and shape retention.
At Save The wave We also donate 5 € from every purchase to Surfrider Foundation Europe. SF is dedicated to the coastline and water protection. They organize different clean-up activities all over the world and aim to educate and spread awareness about the problem of environmental pollution.
3.Explain to us more about your supply chain/manufacturers/artisans (due to the difficult times we are living, this has become a very hot topic for a lot of brands).
As I already mentioned, for me it was important to be able to do something good for the planet and people. As you may be aware, there is a huge problem in Indonesia. High unemployment and little education, infant mortality, malnutrition and the danger of trafficking are urgent problems in Indonesia. Especially Balinese Women and Children in particular face extreme challenges to survival.
Unsanitary conditions in substandard housing, lack of running water, prevalent sewage. 35% of Balinese teeter on the brink, with income just marginally above poverty. That's why at Save The Wave we decided to contribute to this situation and have found a manufacturer in Bali, that provides jobs for women and demonstrates good working conditions comparable to western standards.
Unfortunately, Indonesia also is the world's second-largest plastic polluter. It produces 3.2 million tonnes of mismanaged plastic waste every year. 1.29 million tonnes end up right in the ocean.
Together with our manufacturer we fight this massive pollution. Turning trash into treasure. We have a close relationship with our manufacturer. We want to contribute to employee friendliness in developing countries. Therefore, we choose clearly for the manufacturer that treats its employees in a good way, respect the human rights of men and women and provide their employees with an opportunity to acquire new skills and educate themselves. Our supplier has fulfilled all the Indonesian Government's regulations on the treatment of employees, waste disposal & sanitation and was able to provide us with the necessary evidence. The working conditions are highly important. The employees are paid well over the living wage, 13 months' salary a year, receive free medical insurance covering doctors' fees, prescribed medication & hospitalization which is extended to their spouse & up to three children. The manufacturer provides a freshly healthy cooked meal for lunch every day, double wages for overtime & working condition on par with western standards.
The mission of our manufacturer is to produce as close as humanly possible organic fabrics, organic dyes, biodegradable packaging, ensuring zero water pollution as well as donating all left-over fabric scraps to a local charity, Bali Street Mums. Bali Street Mums provides desperately needed resources including shelter, clothing, education, basic health care and food to the impoverished women and children of Denpasar, Bali, Indonesia.
The supplier ensures that any left-over fabric scraps are donated to local charity-based groups who make them into saleable goods.
4. Your opinion about where do you think the fashion/beauty industry is heading?
I believe that the world is changing now. People tend to make more conscious choices. They prefer to buy less, but quality products, which are also sustainable. There is a lot more new knowledge and facts pop up ( as an example this Seaspiracy documentary, we already talked with you about), which make people think and make them choose eco-friendly products that are good for the planet. You can also see that a lot of big brands, which are also not that sustainable, try to use sustainability as greenwashing in their marketing strategy. Some of course try to change, but some are just trying to follow the sustainability trend. ( As a coincidence, today I saw on Insta the “new promises” of Mango, quite funny to read. For example, they are working towards replacing their plastic poly mailers with biodegradable ones by 2022 etc, but actually, it’s so easy to do just now).
Anyway, there is a big future for the brands, who are really into sustainability and do something good for the environment.