On this occasion we didn’t have the chance to have a chat with Julie who is the founder of L’Envers, however to help us understand what L’Envers is really about her team shared the following with us:
About L’envers and the motivation for founding the brand.
When in 2015 I realized the huge social and environmental impact of the textile industry, I decided to launch my own fashion brand taking a stand to promote sustainability. With a philosophy to fight against poor quality and fast fashion, I was keen to work at a local scale with artisans manufacturing our garments with great care, and use the most sustainable fabrics available: natural wool and organic cotton/fabric sourced exclusively with local partners in France and Spain.
L’Envers means the opposite, the reverse in French. "Faire les choses a l'envers": doing things in an opposite way, in a different mannes, offering an alternative to the fast fashion. This is what we stand for!
L’Envers invites you to turn your clothes inside out (we say in French “mettre son pull à l’envers”) and read the clothing label in order to discover the full story: where it is made, what it is made of and who made it.
How a long family history in the textile industry played into your development of L’Envers?
The story goes back to 1820 when my great-great-great-great-great-grandfather founded a wool mill in northern France.
After working in large groups I was keen to embark on my own entrepreneurial adventure in 2015. It was when I realized that the fashion industry was the second most polluting in the world that I wanted to offer an alternative and launch a fashion brand that was slow, respectful and with low impact.
I work hard to grow L’Envers but like everything in life, it is a question of finding a balance and a meaning to what we do, and surrounding ourselves with people who share the same convictions and ideals.
How we keep customers interested without catering to fashion trends or seasons ?
Our community tends to be conscious shoppers who are in line with our values of proximity, transparency and authenticity. We have really received a lot of support for what we do and how we do it.
What’s next for L’Envers?
To keep growing the brand but keep it on a human scale.
Keep improving our sustainable standards.
Finding inspiring person to collaborate with and keep in mind our planet and artisan in everything we do.