To find out more about Ambre Clothing we caught up with Naomi, the brand’s founder. She explained that due to the pandemic, the main business she runs with her partner has had to temporarily close, so she wanted to put her time to good use.
Naomi described how she has seen first-hand the dramatic change in our climate. As a skiing aficionado, she used to go every year and realised how the weather and the snow predictions were becoming more unpredictable and extreme. As well as skiing, she also loves the great outdoors, and that is what inspired her to launch her first collection. It took several months of research, planning and ordering different samples from other “sustainable” companies before Ambre Clothing finally became real.
Ambre’s brand values are to remain true to its sustainable and ethical ethos by constantly reviewing and developing what they do and who they partner with. Her long-term goal is to design and manufacture within the UK, recycling and upcycling fabrics that would normally go to waste.
Currently her clothes are made in China and Bangladesh through manufacturing partners who are committed to fair and safe working practices. They are also certified by Fair Wear Foundation, PETA and GOTS. Naomi mentioned that Ambre has a responsibility to ensure all their global suppliers have transparent and sustainable ethical processes.
In terms of packaging, each Ambre garment is presented in a certified organic cotton drawstring bag and then packaged in biodegradable, compostable and recyclable Kraft paper. Even their swing tags, thank you cards, and embroidery thread are sustainable! Naomi talked a lot about how she had bought from other brands who described themselves as sustainable, but then to her horror, packages would arrive covered in plastic and/or in huge boxes.
We started to discuss the topic of “greenwashing”, and how brands should start being more transparent with their processes. She has her hopes set on the younger generation and thinks they can change their shopping habits for the better of our planet, by buying less but better quality. The challenge we are faced with though is how we make sustainable fashion more attainable to the next generation. This will take time but hopefully we can get there eventually.
Naomi’s opinions are strong when talking about the need for educating people about sustainable and ethical fashion, and we at Saatxa could not agree more with this.